The expression “Branding" has been used in American advertising vernacular since the 1800s, first being used for cattle from the west to identify members of their herd belonging to one owner, but branching out to consumer products soon afterwards.
One of the earliest of which was utilized to discover beer served at certain bars, with a little emblem on the door that was also used on the beer's label. If you are looking for more details about media buying service you may lead here https://www.tvamediagroup.com/direct-response-media-buying/.
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Brands may be a symbol, a word, a name, even a graphic element (think the Nike swoosh), but every brand carries a set of features that are brought to mind whenever somebody sees it.
Direct marketing practices came into being soon afterward, when a now-defunct soap miller produced a flyer posted on people's doors that provided a free soap sample when they introduced the flyer to the shop, but it was just distributed to the people on the west side of town, where the rich people lived.
Both of these disciplines have previously been viewed as divergent in practice and goal, but current thinking would have it differently.
Studies have shown that earnings boosts can be accomplished with a combination of both approaches, mixing the heavy rotation and innovative enchantment of branding, together with the mechanisms of a call to action.
Longitudinal studies conducted by a select group of high-volume consumer product marketers have demonstrated a synergistic relationship when combining branding kind creative executions with direct reaction mechanisms and rear end, to the tune of 50-75% improvement over sales of the identical product using either strategy singly.